Public Art Lab

MEDIA FACADES FESTIVAL EUROPA 2010

Berlin – Brussels – Helsinki – Liverpool Budapest – Linz – Madrid

All application forms under www.mediafacades.eu

The format of the MEDIA FACADE FESTIVAL reflects on the increasing presence of massive-infrastructures with digital visual elements in public spaces while investigating their communicative function in the urban environment.

MEDIA FACADES FESTIVAL EUROPE 2010 will explore the networked possibilities of urban screens and media facades via internet and the new technologies on a European level.

The festival encourages art projects that create a dialogue to connect the local public virtually with the other places through the networked infrastructure of digital screens and media facades. It aspires to share dreams of the different cities and report about local issues and exchange peoples’ stories and ideas in Europe-wide 'Joint Broadcasting Events' starting on 27 August 2010.

The media facades will be transformed into local stages and open a global window for cultural and societal processes throughout Europe.

Its long-term vision is to be a catalyst for the creation of a sustainable and transportable structure where artists, cultural professionals, arts organizations, cultural institutions, governmental bodies, private and commercial businesses, media and the general public, within Europe and beyond, can interact through the development of a new cultural communication format in the public space.

A joint initiative of FACT / Liverpool, m-cult / Helsinki, iMAL / Brussels, Ars Electronica Futurelab / Linz, Kitchen Budapest , Medialab-Prado / Madrid – initiated by Public Art Lab / Berlin.

Supported by the European Commission / Culture 2007-13 Programme and the Senate for Economy, Technology and Women / Project Future Berlin

MORE ACTIVITIES BY PUBLIC ART LAB:

Public Art Lab organised the Media Facades Festival Berlin 2008 to explore the cultural potential of Berlin based urban screens and mediafacades in a special developed urban screening programme. The exhibition and conference was organised in cooperation of the Media Architecture Group Vienna -supported by Hauptstadtkulturfonds and Senate for Economy, Women and Technology / Project Future Berlin.

Public Art Lab is organiser of Upgrade! Berlin, a monthly gathering on art, technology and culture. Public Art Lab was also co-producer of the Upgrade! Chain Reaction festival. Chain Reaction explored issues of cultural development and growth in the local region as well as within digital networks. With exhibitions, workshops and presentations from over 20 cities across the world, this event proofed to be a catalyst for dialog, future collaborations and new cultural understanding.

Public Art Lab / Upgrade! Berlin participated with the MOBICASES project. These mobile documentary units functioned as user interface for the city of Skopje throughout the festival and enabled a live sampling of the city and the festival events.
From September 11th to 14th we documented the festival and its events, happenings and debates. Please have a look at our documentation website: http://www.chainreaction-community.net.

The Mobicase project was supported by the German Embassy in Skopje and the Goethe-Institut Skopje .

The Mobile Studios project was presented at many conferences throughout the last years, among them the Europe Asia Satellite Meeting in China, the mobile.home Conference in Helsinki or the Kultur MACHT Europa- Conference in Berlin. During the 'European Year of Workers' Mobility' the project was featured as one of the best mobile projects by the Fondazione Fitzcarraldo.

Public Art Lab (PAL) realises international nomadic art projects which create artistic processes and public awareness in temporary urban settings. Thus nomadic communities like Mobile Studios (2006) and Mobile Museums (2004) provide the opportunity for local audiences to participate and experience their daily environment from a different perspective.

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